If you’re thinking of spending any amount of money on ads to reach your target audience in e-commerce, you need to invest in the right place. The best place for this is Google Ads.
Google Ads was launched just two years after what became the world’s most popular website is Google. The advertising platform was launched in October 2000 as Google Adwords. However, after rebranding in 2018, it was renamed Google Ads.
These days, making paid product campaigns on a solid and specific basis reveals that getting more clicks increases the likelihood of acquiring new customers. Let’s examine the importance of Google Ads for E-commerce in 2021.
What are Google Ads?
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click, where you pay per click or per impression on an ad.
Google Ads are the target and result-oriented campaigns. There is a current target audience searching for purchases on Google. Google Ads ads also allow direct advertising activities aimed at this target audience. This reveals the ability of Google Ads to advertise for sale.
One of the biggest advantages of Google Ads is that it offers the opportunity to advertise at a low cost. This allows all companies, both large and small, to advertise on Google. You can also publish your ad on Google for the amount you determine.
Also, you can stop the ad campaign that you started momentarily, and restart it later. Also, you can change your budget. The fact that instant changes can be made on the cost calculation is a plus advantage for advertisers.
What are E-Commerce Campaign Options with Google Ads?
As the name says, Google is an advertising network. It is the area where we manage many types of advertising.
At this point, it is of great importance for businesses to benefit from Google, the world’s largest search engine, and to use it for E-commerce at an optimum level.
The ad formats we can make with Google Adwords (new name Google Ads) are as follows;
- Search Network Advertising
- Display Ad Network
- Video Ads (Truview Youtube)
- Re-Marketing
- Search Network Advertising
It is an ad format that allows users to increase their visits to the site and get sales or information by advertising on the words searched in the Google search engine.
Thanks to search network advertising, the target audience can be reached directly and the product or service can be marketed quickly.
- Display Ad Network
Display advertisements that appear on the news, sports, and video sites, in flash or image format. These advertisements offer to enable the target users to create display advertisements on their websites.
An increase in sales is possible thanks to these advertisements. The targeting is very important and the chosen visual should appeal to the specified target. The topics that users are interested in, the websites they prefer and the keywords they are looking for can be used.
- Video Ads (Truview Youtube)
Thanks to this service offered on Google’s platform, it is possible to highlight video ads of businesses before Youtube videos with the video advertising network. This advertising network enables businesses to bring their messages to the user in a short time, increase their sales, and increase brand awareness.
In this ad format, users can skip by clicking on the “Skip to video” option. Therefore, when using this advertising network, targeting Youtube channels, videos, interests, and keywords as in the display advertisement will have a benefit.
- Re-Marketing
The logic in remarketing advertising network is to show advertisements to users who visit the website. Targeting is showing ads again to users who visit the website and leave without purchasing. You can create a Remarketing code in your account for remarketing using Google Ad.
If you add this code to the areas or categories on your website where you want to attract your customers, you will be retargeting the users who visit your site with the content you have prepared for the purchasing action in a retargeting manner. Thanks to this advertising network, targeted conversions are increasing noticeably.
Using Google Ads According to the Target Audience
You can create your advertising campaigns in general, as well as with specific interests and narrow features.
In this way, you can reach people who are interested in your products and have the opportunity to show your ads to these people. This allows you to make moves towards direct sales with more affordable budgets.
You can narrow and customize your ads as you wish, thanks to features such as determining the ad location, determining the age, location, and language options, determining the day, time, and frequency, determining the devices to display ads.
Keyword Research
Keyword research is as important as the organic search for paid searches. Your keywords should match the search goal as much as possible.
This is because Google matches your ad to search queries based on the keywords you choose. Each ad group you create in your campaign targets a small set of keywords and Google displays your ad based on those choices.
Detailed Data Access and Up-to-dateness Possible
Advertisers can easily report very detailed results through their Google Ads accounts. In the light of this information, you can see how many people noticed your business with Google Ads, who clicked to visit your website, and the percentages of those who called you.
You can make small changes on Google Ads at any time. You can instantly learn about your ad campaigns, announcements, and new search terms in the internet world. In this way, you can make changes in your ad campaign, try new keywords, pause and restart your campaign.
