We can define Google Ads and Facebook Ads as two of the most efficient ways to expand your customer traffic, grow your company even more and serve more potential customers through online channels.
Google and Facebook Ads can be an important step in the growth of your brand by offering complimentary marketing solutions. But you need to know how to use the differences and unique features of the two to your advantage. You can use Google Ads for people who are looking for the services you offer but don’t know where to find them.
You can also use Google Ads and Facebook Ads for remarketing targeting users who have visited your website before. For example, if you upload Facebook Pixel on your website, you can target people who come to your website with Google Ads but have not turned into customers when they log into Facebook later.
What are Google Ads (Adwords)?
Google Ads is Google’s platform that provides online advertising services. Businesses that prefer to advertise with Google Ads place advertisements in front of users who are related to the searched words.
Ads placed on Google appear at the top and bottom of the search results. As of 2019, the name Google AdWords has been changed to Google Ads.
What are Google Ads Types?
Google Ads is a text-based advertising model. Google Adwords is one of the most used models for advertising.
The ad to be presented with Google AdWords consists of lines that you will generally use within certain limits: “Interesting title”, “Description line”, and “site domain name”.
You pay a fee when the people who see the ad click, not when your ad is displayed by the advertiser. In the Google Ads model, this fee varies according to the competition in the keywords you want your ad to be shown on.
Below are 4 types of Google ads;
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Search Ads
Search ads allow you to appear in search results related to the keywords you have specified. Search ads are the most preferred type of Google Ads.
For example, if a customer wants to buy a product or service, it allows the user to see your ad if it is related to the keyword of your ad in a search on Google.
- Display Ads
Google display advertising network allows users to encounter visual advertisements while browsing their websites.
To give an example, the advertisements you come across on a news site you have visited are one of the examples of display advertisements.
- Shopping Ads
Shopping ads are the advertisements that show the product that appears after a search on Google.
It is displayed in the upper and right upperparts. In this type of advertisement, the price and information about the product are also included.
- Video Ads
Video ads are the type of advertisement performed on the YouTube platform. It is the type of advertisement where the campaigns of the ads prepared for our product or service are presented to the visitors in the form of videos.
Choosing The Right Ad Format
It is the type of advertising that ensures the management of your brand, product, and service using the right strategies, at the right time, and on the right platforms. For your business to have more visitors, you need to provide Google Ads and get professional support.
Google Advertising team shapes your ads to your potential customers in which regions and at what times. Your advertising budget is determined in your meetings with the Google Advertising team. Immediately after the necessary optimization adjustments are made, your ad will be published.
If a user who searches for your keyword on Google does not click on your ad despite seeing your ad, there will be no decrease in the budget you have allocated for the ad budget, but if your keyword is related to the ad search results and the user clicks on your ad, your budget per click will be charged.
What is Facebook Business Manager?
Facebook Business Manager is a comprehensive advertising platform where Facebook creates advertisements for business accounts and includes the advertising process.
Facebook Business Manager Usage Purposes
Facebook Business Manager helps ensure that your ads reach the right target audience. With the Pixel Code on Facebook, it allows you to measure what kind of actions people who visit your website perform.
Agency companies perform the part of creating and reporting ads at the right rate with the performances they achieve as a result of these measurements. At the same time, another opportunity that Facebook Pixel serves advertisers is to create a similar target audience and present your ads to people who have previously visited your website.
In this way, they attract customers to your website and increase the rate of realization of product and service sales transactions.
What are the Advantages of Digital Marketing?
The ratio of customers who own a physical store and a person who owns both a physical store and an e-commerce website is not.
As the digital world develops day by day, it is obvious that the number of users visiting websites is increasing. Store owners who are aware of this situation use digital marketing types to increase the number of product and service sales.
Advantages of digital marketing;
- Being measurable
- Reaching large target audiences
- Interactive ad creation
The most preferred search engine is Google. You can increase your sales figures by presenting your product to your target audience with pay-per-click (PPC) or per-impression pricing options by advertising with.
Some of the most used social media platforms are Facebook and Google. With the advertisements you will make on these platforms, you can increase your sales and your brand awareness to a level that cannot be ignored.
