In e-commerce, there are many options for potential customers as a retail brand or website for their shopping experience. On every corner of the Internet, you can find a retailer that sells products at better prices and is a strong player in e-commerce.
It can be difficult to detect competition on many websites due to its frequently changing habits. In particular, if a well-sold product suddenly stops selling, the situation requires attention for analysis. Sudden changes in sales are not determined by the demands of customers.
People were buying things, there was a demand for a certain period, and if your sales suddenly decreased, it must be something else! As an e-commerce manager, there can be hundreds of minor reasons that affect customer decisions, including external factors that are beyond your control.
In this article, we will talk about high traffic but low sales: 3 reasons why your products are not selling.
3 Reasons Why Your Products Are Not Selling
First of all, E-commerce is just like opening a physical shop in any neighborhood. If your shop is in an area with a lot of crowds, it means that you have a lot of customers who see you and come for shopping.
If we look at e-commerce sites with the same logic, it will be the place where those who know your name, your products, and your business will come and shop. Just as you have an atmosphere of trust in your physical store and your customers who are shopping from you come to you again, your e-commerce stores work in this way.
Our primary focus is to overcome the obstacles that will damage the trust environment. We will take a look at factors that may have arisen outside of you or because of you during this period and that affect your sales directly or indirectly.
- Sales fluctuation in E-commerce due to the pandemic
- Remarketing campaigns and conversion marketing
- Determining the customer base and finding the right customer audience
- Sales fluctuation in E-commerce due to the pandemic
As economic uncertainty increases, potential customers are more cautious with their money. Currently, there is a general concern in the markets.
Since the coronavirus outbreak, there have been differences in customer purchases. Considering the impact of this virus on society, customers are now turning to more basic products in their shopping.
However, having people in their homes for fear of getting sick has enabled more online traffic. The fact that retail stores are closed and people are turning to online shopping has increased the interest in E-commerce. This promotion process is perhaps more valuable and important than ever.
- Remarketing campaigns and conversion marketing
Sometimes customers may not be ready to purchase a particular product within a certain time frame. The decision-making process can be a long one, especially for shoppers.
In this decision-making process, shopping from the most appropriate and best product and reading reviews may take place. At this very moment, your remarketing efforts should come into play.
You can ensure that the traffic you receive in this period will have a positive effect on your sales by working towards your target audience on social media sites such as Facebook and Instagram.
- Determining the customer base and finding the right customer audience
Do you know who is most likely to buy your product? Do you know their age, gender, location? If you do not know your customer base exactly, it is not possible to market your products or services in a way that best suits them.
During this period, the high traffic you bought may be attracting an unrelated audience to the products you sell to your store page. You may have low sales figures due to this. At this point, you need to define a target audience.
Why are your constantly sold products not being sold anymore?
There is only one answer to this question: You are no longer a part of the e-commerce game.
You are not competitive enough because others are selling at a better price. To survive in this game, it is necessary to keep track of the product prices. Keeping up with competitors’ prices can increase your sales.
Why can’t I sell the products in my e-commerce business?
If you do not analyze your competitors’ prices and do not know what is going on with your competitors, your sales may drop.
Keeping up with the competition in e-commerce can do wonders. If you can observe price changes in your market, your sales will never drop in a way that harms your sales strategy. For this, competitor price tracking and sales tracking tools can be crucial.
Following your competitors’ strategies and sales tactics will save you time by getting you ready for your actions.
Are search engines giving you the green light?
Some methods increase the awareness of your e-commerce site and enable you to get to the first pages in keyword searches related to your product. You can accelerate your ranking by supporting these requirements, which are the cornerstone of SEO (search engine optimization).
Of course, first of all, working with a professional SEO expert will be of great benefit in guiding you on how, when, and in which areas these contents should be created. At the same time, the SEO expert will ask you to make paid advertisements when necessary, which will guide you on what your site is missing and what is more.
Search engine optimization is an application that has a long-term process and variable strategies in which each expert progresses according to himself. It progresses with cross methods that affect each other, such as keyword detection and backlink supply.
If you are not an expert on this subject, the only thing you need to do is to have your site full of content that is not copied and paste specific to you. Videos are the most popular content. You can also take videos that introduce your product or describe its different description and place it on the product pages of your site.
