The advertising and marketing strategies you use will affect your sales. By creating strategies that will increase your conversions and return on investment, you can increase the efficiency of your campaigns during the year.
Although there are different campaigns in different seasons, you can generally apply your advertising and e-commerce marketing strategies to all your campaigns. Especially when Black Friday and New Year campaigns are considered, working on these strategies will provide positive conversions for your sales.
Advertising and Marketing Strategies for Campaigns
Your campaign should be long enough for consumers to view and buy ads, but short enough to not miss the sense of urgency.
One of the most important issues is the duration of the campaign. You cannot trigger customers with ongoing campaigns. Therefore, creating short-term and effective campaigns can provide positive advantages in terms of brand and product.
We will talk about 6 methods to organize the most effective e-commerce campaigns;
- Determine your campaign products
First of all, you should determine the campaign product during the campaign period and make a detailed campaign study about this product.
Within the e-commerce website, the customer should easily find the product he is looking for and have access to accurate and sufficient information. Real customer comments made by e-commerce website users or those who have purchased products will give the customer confidence.
The visuals of the products and services on the page must be in the appropriate location and size, be a real visual of the product and show the details.
- Determine what kind of opportunities you will offer
You should also determine the opportunities that you will highlight in your advertising and marketing efforts. You can focus on different types of campaigns on your website.
These campaign types;
- Percentage discounts
- Coupon codes
- Buy 1, get 1 for free
In this way, you can prepare your advertising campaign contents more clearly and make arrangements on your e-commerce website.
- Prepare your social media posts
Start planning in progress the social media posts that you will use in your advertising and marketing. You can choose social media platforms to reach your customers more easily. For this, you can design social media posts about your campaigns.
You can also use this format for your campaign promotions, as the story content attracts more attention, especially on Instagram.
- Prepare your social media ads
Social networks are highly essential for advertising and marketing activities. Since users spend most of their time in these channels during the day, you should take advantage of social media ads to deliver your campaigns to consumers.
- Get your targeting right
To get the highest efficiency from your advertising and marketing efforts, you should also do your targeting correctly. When creating an e-commerce marketing strategy, the features of the service or product should be considered first.
When an e-commerce site is created for a locksmith service that can only be provided in a certain environment, it will be meaningful that I do not want to be reached when the customer base comes from only one circle. In this case, it would be more appropriate to use regional and location-targeted ads instead of worldwide or national ads.
Because if it is planned to market food with a date of consumption and cold chain storage conditions, the target audience should be selected from the close environment and a marketing strategy should be developed considering the delivery times of the product.
- Trigger a sense of urgency
In your advertising and marketing works, you should keep campaign end dates short to direct users to shop.
Making promotional activities such as keeping a limited number of stocks, highlighting the end date for the campaign, which will prompt users to take action and give them a sense of urgency, will positively reflect on your sales.
Marketing Strategies To Increase Sales
It is a wise decision to leverage periodic marketing strategies to increase sales and customers. Once you have set your campaign goals, you need to choose an appropriate way to track your progress and measure your success.
Digital marketing is of paramount importance for any business, and to achieve your marketing goals, you need to set a budget that suits your industry. The fact that digital marketing is much more cost-effective than traditional marketing offers the opportunity to reach more target audiences.
To reach the target audience, first set your boundaries. Make a correct analysis of which target audience you will reach from which platform. If you missed your goals due to incorrect timing or poor campaign execution, you will need to reconsider the idea.
