E-commerce is a sector that progresses in parallel with technological developments and continues to grow extremely rapidly.
It is seen that some brands dominate this area in the world. However, by using the right marketing technique, small e-commerce sites can also reach their goals in the sector they are in, with faster steps.
At this point, the right SEO techniques come into play. These techniques are very important in terms of the availability of the current website in the search results section. Visibility in search results is increased with these techniques.
In our article, we will show you 9 tips for building your e-commerce website with details.
What Do You Need to Do to Build an E-Commerce Website?
E-commerce sites have a different structure and system compared to physical stores. Customers can examine the products on the website in detail. Thanks to these e-commerce sites, it is possible to get information about products through photos and product descriptions.
In this process, consumers make their payment transactions via the internet through methods such as credit cards, money orders, or cash. In physical stores, consumers communicate directly with a seller. They have the opportunity to try and see the products closely. However, this is not the case in e-commerce.
However, the development of technology and the change in the purchasing habits of consumers, the easier return and shipping processes, play an important role in the growth of e-commerce volume by placing more orders on the internet.
Below are 9 tips for building your e-commerce website;
- Long-tailed keywords should not be skipped
- Original Meta Descriptions and Meta Title Should Be Used
- The Structure of the Website Should Be Checked
- Use Canonical Labels
- Scanning Budget Should Be Improved
- The Website Should Be Scanned and Connection Problems Fixed
- User Experience Should Be Optimized For Mobile Indexing
- 301 Should Not Be Done For Out of Stock Products
- Special Contents Should Be Created For Each Product Page
By analyzing and applying the above steps one by one, you can eliminate the deficiencies in your e-commerce site and complete the site setup.
- Long-tailed keywords should not be skipped
The long keywords you add when creating an e-commerce site do not affect the number of visitors to your site. However, since it will help you recognize the information that customers want most accurately and reliably, it affects conversion rates to the same extent.
You have the opportunity to use the keywords you will use in many places, such as meta descriptions, titles, or fields where you provide product details. Try to find the different keywords people use to search for a product they want.
You can also get help when searching for keywords using tools like Google Keyword Planner, Ahrefs, Ubersuggest, or Google Trends. It will help you find the most appropriate and correct long-tailed word for you.
- Original Meta Descriptions and Meta Title Should Be Used
You need to use a unique meta description and title on the e-commerce page for each product on your site. At the same time, using the keywords that you have previously determined on the subject will be very beneficial for you.
You should take care to write your meta descriptions in a way that will affect the customers who will visit your site so that customers prefer to visit your site. When you choose the meta title correctly and the type that will affect the users, you can increase the page traffic in the same way.
- The Structure of the Website Should Be Checked
The structure of the site is very important for your content to be easily understood and understood by customers. It will be in your best interest to take care that your most important content can be accessed without even 3 clicks.
The shape of an ideal and standard site structure is as follows:
- Home > Categories > Sub Categories > Products
If your site is a more emerging small business, you should avoid subcategories. However, every product registered on your site must belong to a certain category. However, you need to make the URL structure you enter properly.
- Use Canonical Tags
You can access a product in more than one category on self-developed e-commerce sites. In such cases, it causes the same content to have different URLs. Thanks to Canonical tags, there is a way to get rid of such situations.
- Scanning Budget Should Be Improved
If we need to define the scanning budget, we can generally say the total number of pages Google bots need to crawl daily within the website. If you are experiencing a low crawl budget problem, you will start having indexing problems on your page.
This situation harms the site score. You can take control of your browsing budget by using the Google Search Console platform.
The practices you need to do to improve the scanning budget are given below;
- You need to update the sitemap regularly
- Broken links should be fixed
- Public link links should be optimized
- There shouldn’t be two of a content
- The Website Should Be Scanned and Connection Problems Fixed
You can use these helpful tools such as SemRush, DeepCrawl, or Screaming Frog to find out the errors that exist on your site. Various HTTP-related errors on your e-commerce site, meta description or H1 tag, deficiencies in the visual alt text can be noticed and corrected.
- User Experience Should Be Optimized For Mobile Indexing
Today, mobile-first indexing is very important in terms of users’ experience on your site and SEO compliance. First of all, the website established must be a user-friendly site.
Another point that you should not forget is that the speed of your website is low on mobile, and the products that are not comfortably examined will negatively affect your site. For these reasons, the first step you need to do should be mobile-oriented.
- 301 Should Not Be Done For Out of Stock Products
Most e-commerce sites have pages of products that are out of stock. Giving a 301 command in the URL tag of such pages by directing the stock to products related to the finished product is one of the major mistakes that continue to be made on e-commerce sites.
- Special Contents Should Be Created For Each Product Page
The contents of the product page should be created close to the colloquial language as in normal life, interesting and at the same time completely original. You should never copy content from another site on your page!
In such situations, it would be more appropriate to choose canonical labels. Another alternative solution is that such problems can be solved with the disallow tag. In terms of the behavior of the customer in purchasing, it has a huge impact on manipulating them.
You can achieve success in attracting target customers to you by setting up your e-commerce site with ‘‘9 Tips for Building Your E-Commerce Website’’ that we try to help you.
