The most important points of sales times on e-commerce sites are the payment parts. Other situations that may occur in payment systems will have a negative effect on your sales.

Alternative payment methods on the website to be established by a company that is considering starting an e-commerce business must be compatible with each other. The compatibility of various payment methods such as virtual POS, 3D Secure, money order / EFT, digital wallet will provide confidence and ease of use to your customers who want to use your site.

If your e-commerce website is compatible with a single payment system, it may not be enough for your site. Recording the payment transactions made in your system, the accessibility of the transactions that have been made before, and the rapid solution to any problems that may arise are among the sensitive points of the payment processes.

For this reason, it is recommended that e-commerce sites established on the claim work in harmony with many payment systems. Alternative gateway integrations are also required to increase the number of customers on your e-commerce site and to make more sales with the increasing number of customers.

Online Payment Systems

In e-commerce, the speed of your site, the trust it gives to customers, easy accessibility and usability are essential. Companies that want to sell online should have all kinds of payment systems, from virtual POS to digital payment alternatives.

For such payment alternatives, you may need to apply to some systems and wait for a while after these applications. There are also free payment systems that are faster and easier to integrate into your system. However, you need to make sure that these payment systems are approved by the security certificate.

Newly established or developing e-commerce sites prefer to apply to the POS payment system first. Apart from this payment method, there are systems that can adapt more quickly and easily. Payment systems with different shapes for different site infrastructures in e-commerce sites provide convenience to e-commerce sites.

Expectations from Online Payment Systems

The expansion and growth in the e-commerce market is directly proportional to payment and purchasing alternatives. 

E-commerce merchants aim to increase their sales numbers with the harmony between their payment systems. Therefore, reliable payment systems that are compatible with successful sales on your e-commerce site are required.

E-commerce technologies must contain features that can meet the demands of both the merchant and the customer. The most important aspects are the technology they use in payment systems, the quality of service they provide to the customer, the technology they use in the payment systems, the quality of service they provide to the customer and the realization of payments without delay.

A payment system;

• It should be customer oriented. It should make it easier for customers to make payments.
• More than one payment system must be compatible with each other in e-commerce sites.
• Payment gateway integrations must be processed before the business introduces products. If the contrary happens, customer losses will occur.
• Alternatives to expense and pricing systems are some of the most important strengths for an e-commerce company when it comes to compatibility of the payment gateway.
• The payment page of your e-commerce should be optimized to adapt to mobile devices.
• There should be changes in payment systems according to the requirements or incoming demands in the e-commerce company.
• Online payment systems on your website should be compatible with any payment method, even if it is a single bank card.

What is a Payment Gateway?

Payment gateway refers to the transactions on your e-commerce site from the moment of purchasing the product to the delivery of the product. It allows your customers who want to shop online to make their payments to you securely.

It is a system that helps to transfer the customer’s credit card information to the website using an authentication service. A gateway must be fully adapted to the e-commerce site so that the payment process can be handled without any hassle. In cases where the integration is not set up correctly, customers or the e-commerce site may face negative situations.

How to Integrate Payment Gateway?

Payment Gateway Integration is provided if a bank account is connected with the gateway. This bank account, generally described as a merchant account, must be authorized to accept money from sales on e-commerce sites.

Personal bank accounts may not be compatible with the payment gateway. For this reason, in order to make a payment method compatible with the website successfully, it should be preferred to use a merchant account in banks. After the established merchant account, it should be worked with a gateway that is compatible with serving the sales on the e-commerce site.

There are management systems that appeal to different contents and many payment gateways that work differently. The payment gateway you choose should be the most compatible with your e-commerce site. There is a specific setup process after your chosen payment gateway.

After compliance with payment gateways, you need to check by making a test payment whether the gateway can properly accept incoming payments. It should be examined whether the gateway you control transmits the credit card information that receives payment completely and whether it transfers this credit card information to internet hackers.

Virtual Pos Usage for Payment System Integration

You need to visit the bank to apply for a virtual POS and get your virtual POS device.

Which bank belongs to the virtual pos you add to your site, you can only make transactions with the credit card of that bank. If you want to serve your customers without discriminating a bank card, you must apply for virtual POS from all banks.

You may have to incur some expenses for this;

• Each bank will charge a rental fee of $ 100- $ 300 per year and a commission per fee you incur.

• Money is not immediately transferred to you in transactions made with the POS. Money is transferred in the shortest 21 days and the longest 45 days.

Without having to go to the bank, you can send the documents you need to apply for POS online to the bank and automatically apply installments to the credit cards of 6-7 banks with a single application. If you apply online, you do not need to pay for installation and annual fees.

Payment agencies charge a certain amount of commission per number of transactions and do not charge any other fees. It is very easy to use and install on your e-commerce site. They will transfer the payments you have received within 24 hours or a certain day.