Facebook now affects a large part of our daily lives. So it goes without saying that every company should have a Facebook business page. However, over the years, many new things have occurred on Facebook.
Thanks to Facebook, one of the largest social networks in the world, we can do things we could not even think of 10 years ago. We can upload 360-degree videos to Facebook accounts, sell more easily thanks to the chatbot, and have the opportunity to follow all news sources in one place.
Facebook has a large daily active user base of 1.18 billion. It corresponds to exactly 5 times the US population of 1.18 billion or 15% of the world population. Numbers are not the only point that matters here. People spend some of their time on social media.
The average person spends an hour on Facebook. Considering that people sleep approximately 8-9 hours a day, we spend a significant part of our time when we are awake on Facebook. We can even mention that some people use the internet only for Facebook.
How to Create a Facebook Business Page?
If you have decided to create a suitable Facebook page for your business, you have made a very good decision. Because 60 million companies around the world have pages on Facebook.
A very large part of Facebook consists of individual profiles. However, you need to open a Facebook page for a business account or brand. You need to know the difference between profile and page.
The page is similar to individual profiles but has more tools to meet the needs of a company, association, club.
There are 6 different categories here;
- Local business or venue
- Company, organization, or institute
- Brand or product
- Artist, group or famous person
- Entertainment
- Community and social issues
The features of your page also vary according to the categories you have selected in your account. We explain in detail below 8 tips to improve Facebook business page fast for you.
Improve Your Facebook Business Page Fast
A Facebook business page is of great importance for business and social networking. In this case, we’ll show you 8 tips to improve your Facebook business page fast.
- Add Profile Photo
The first step you need to do to your Facebook page is to add a profile photo. Although the main image of your page is this photo, people will first see the name and profile photo of your page when you are in the news feed.
- Upload Cover Photo
Your next step should be to upload a cover photo to your page. The cover photo is the part where a horizontal and wide image is added to the top of your page. The photo you will use here can be an image that describes the identity of your page.
- Write a short description
Your Facebook page will become increasingly visual. Now, in the next step, you need to write a short description of who you are. You should write a short description of 1-2 sentences and approximately 150 characters by entering the description section.
- Create a Username for Your Page
One of the things you need to do to finish the setup of your page is to add a username to your page. Your chosen username appears on your Facebook URL and makes it easier for people to remember it.
- Add Shortcut
There are a few more things we can do to customize our Facebook page. For example, every Facebook user has a vertical navigation bar on the left side of their homepage. By adding a shortcut to your Facebook page, you can access your account more easily.
- Assign Role
If you’ve created the basic skeleton of your page, the next step is role assignment. Another difference between a personal account and a company page is that you can manage your company’s Facebook account with more than one person.
- Customize Notifications
While the previous item is also in the presets menu, handle notifications too. So you can set here how you will receive notifications about events on your page. You can choose to receive push notifications, or choose the ability to receive notifications in a single, batch, 24-hour notification.
- Make a Call to Action
There are many advantages to owning a company page on Facebook. One of them is the possibility of attracting the attention of people who you could not get the attention of with a classic website with a Facebook account.
After doing all these, you will have a professional Facebook Business page. All that remains is for users to discover your page.
Facebook Marketing
Let’s clarify a subject about Facebook marketing. There is more than one marketing method on Facebook, but we will discuss Inbound Marketing, the most successful method among them.
What is Inbound Marketing?
If we need to explain inbound marketing briefly; We can define it as a type of technique used to attract customers to products and services through content marketing, social media marketing, search engine optimization, and branding.
The purpose of inbound marketing is mainly to help people who follow you and help them communicate with you. It includes things like being able to understand clients’ goals and helping them achieve their goals.
This is possible by being active on such platforms where they spend most of the day, for example, Facebook. Thanks to the tools that Facebook has made available, you can establish better relationships with your followers and offer them higher-quality content.
It is very important to benefit from all the opportunities of Facebook to have good communication with your customers in matters such as customer service and sales.
